In a modern society, celebrity gossip and news has infected the lives of ‘normal’ people as “Hollywood exports continue to dominate global entertainment markets” (Curtin, 2003, p. 202) We see magazines such as OkMagazine stories such as Big Brother: Hot in the House or Relive the many times Taylor Swift disses ex Harry Styles at last night’s MTV VMA’s as becoming ‘big news’. Celebrity stories are spreading all over the world through the media hub known as Hollywood.
Media Capitals, as in cities that “represent centres of media activity… not necessarily corresponding to geography, interests or policies of particular nation-states” (Curtin, 2003, p.202), a “nexus or switching point” (Curtin, 2003, p.204) such as Hollywood have become a buffer against more important issues around the world, such as those on ABC News. Television shows such as The Bachelor, Next Top Model, Big Brother and talent shows such as X factor have poisoned networks all over the world into believing that Western society behaves in a certain way.
In particular Next Top Model has spread to over 50 countries, highlighting how “the global tries to become local” (Curtin, 2003, p.202) and how the flow of media from one place to the next is based on media saturation and publicity. However it’s important to recognise the rising Media Capitals within Asia. Cities such as Hong Kong and Beijing are not only geographically appealing for a media hub, but they are also exporters of “economic, social and cultural flows” (Curtin, 2003, p.204). The Asian media market is growing larger everyday, with Western society now being exposed to more and more TV shows, based in Asia and TV shows examining the Asian culture. As an example, we see Next Top Model adaptations in Hong Kong, China, Japan, Singapore and Vietnam.
In the words of Tyra Banks, if you “wanna be on top”, understanding Media Capitals, especially for Hollywood stars is of great importance in maintaining a facade of talent.