Marshall Mcluhan at it again!
Combining a deadly mixture of audience, industry and tech, we can begin to understand how convergence works and the ‘ins’ and ‘outs’ of digital media. It’s the linking or ‘hand holding’ we cannot help but embrace in this modern era of selfies and personal blogs. Through the ability to post and have our voice heard, we have become active participants as derived from passive consumers. I mean wouldn’t you rather the world hear your obviously very important point of view?
But how does this holy trinity work? In an attempt to control the flow of content, industries must work together to expose what the audience desires, then, through the use of technology, content can be produced over numerous platforms and shared accordingly.
In terms of Mcluanahann’s theory, ‘the medium is the message’, firstly, would we be taking as much notice if his musing’s were written by a woman, or perhaps a person of colour? Considering the time it was written- probably not.
Secondly, the point of his theory follows that everything can be a medium, and if the medium changes or shifts, the message also follows. The dynamic of the room determines how the message is received. There is always human involvement in determining what the message is and how it is received. Ie: the medium is a television and the message is what is delivered to you as a passive observer.In a sense, we are ourselves the message…
As an individual I am interested in the ‘personailsed’ platforms in which my ‘authentic self’ emerges such as my Tumblr account and personal blog. However in terms of professionalism, The Tertangala wordpress account, which I moderate, or perhaps the platforms in which I contribute to such as my Concrete Playground account or BULLSH!T account portray a different sort of interest.
I guess the crux of this blog post is that the medium in which I contribute formulates the content in which I publish there. On a more personal level- the image in which I portray to the world formulates the perception others have on me. My naked self as a medium can follow the clothes, hair style, the amount of make up and jewellery as a message.
What message are you presenting to the world via how your personal self is represented?